Face and Social Media Essay

#1: Product – not just another knock-off Competing only on price was not what XiaoMi has chosen as their core strategy. Surely, their phones and tablets are cheaper than Apple’s and Samsung’s but, by far, not the cheapest ones in the market. There are cheaper smartphones that flood China, however all of them have a major flow – poor quality. Essentially, those devices are reverse-engineered versions of Samsung models built from cheaper materials. By coming up with a good quality phone at lower price range was the key strategic move that put XiaoMi firmly on the map. The phone has a robust case, high quality screen and a reasonable battery. It doesn’t break easily, unlike cheaper copycats that start having issues after just a few months of use. By building it’s own Android-based OS called MIUI, XiaoMi phones got new exciting features not found on standard Android devices as well as plenty of customization options. #2: Price – pay less now, pay more later XiaoMi has also realized that selling cheaper phones near their actual cost was not a sustainable long term strategy, so they decided to go with the Amazon’s model – just cover the cost of the devices and make money from selling content. Although, XiaoMi is often compared to Apple, especially considering the fact that their founder, Lei Jun, resembles Steve Jobs in his style and charisma, it is clear that XiaoMi’s true inspiration comes from Amazon. Also, XiaoMi mostly sells online which further reduces cost of sales and overheads related to brick and mortar stores or dealing with distributors and retailers. XiaoMi has also managed to harness the power of social media by not only broadcasting their messages and announcements but by actively engaging with their customers. Engineers are routinely encouraged to speak directly to consumers and use gathered feedback to refine software. #3: Place – gain strength at home first Although there are rumors of XiaoMi’s inevitable coming to North American and European markets, the company seems to stay focused on China with 97% of the shipments locally. It has been mentioned that their next target will be in South East Asia and, most likely, other BRIC countries. Recently, ex-Google executive, Hugo Barra, who himself hails from Brazil, has become new XiaoMi’s international face. It seems that the company is not in a rush to  go to more developed markets dominated by Apple and Samsung and prefers staying focused in its home base where the market is still booming. Perhaps, potential IP related troubles stemming from frequent accusations of possible infringements, also play role in choosing to stay away from US and EU for now. #4: Promotion – the power of word of mouth OK, this one got to be my favorite so I have to break it down. First of all, early on, they have pioneered flash style sales which were done with little or no advertising. Flash sales basically mean selling limited quantities during limited periods. They always create anticipation and urgency – great factors to win consumers’ minds and hearts. Needless to say, the units were sold quickly and talked over a lot all over China’s vibrant social media. Word of mouth marketing worked very well for XiaoMi and they continue to take full advantage of it. #5: Promotion – active use of social media XiaoMi has also managed to harness the power of social media by not only broadcasting their messages and announcements but by actively engaging with their customers. Engineers are routinely encouraged to speak directly to consumers and use gathered feedback to refine software. #6: Promotion – dedicated brand advocates Through its active role in social media, XiaoMi has also succeeded in building a dedicated fan base. Those Mi-fans are very active in social media and are, in some ways, similar to those hardcore Apple advocates that we are all familiar with. Mi-fans are always present at XiaoMi’s product launches where they are known for loud cheering and applauding. #7: Promotion – CEO as the face of the brand Last but not least, XiaoMi’s charismatic boss, Lei Jun, does a great job in making his brand look cool and current. He has put a face to a brand, something that traditional executives in China wouldn’t feel comfortable doing. Lei Jen’s similarity to Steve Jobs in the ways he talks about the brand is not a coincidence – the late Apple’s founder still holds an almost iconic image among Chinese.

Botswana: A Diamond in the Rough Essay

1) The Harvard case, Botswana: A Diamond in the Rough, describes the exceptional case of Botswanas sustained economic rise from near absolute poverty to a country with a 10% average annual GDP growth for more than four decades. This case shows that healthy economic gains can be achieved by a mixture of formal institutions and ad hoc substitutes for missing institutions. When Botswana gained its independence in 1966, the country lacked many of the institutions deemed essential for economic growth by most prosperous developed nations. These absent institutions included a central bank, a national currency, basic administrative structures, market institutions, and the ability to connect to the global markets and apply external tariffs. Yet, Botswana was unique among its neighbors in that it held institutions such as a stable, democratic government supported by a charismatic leader and a constitution which upheld the liberties of a free press, legal transparency, and property rights. Botswanas institute of government also lacked the discriminatory practices and internal strife present in many of the neighboring countries. Botswana was able to supplement its lack of many formal institutions with substitute ad hoc solutions which filled many gaps. The countrys initial lack of its own central bank and national currency was supplemented with the countrys use of the South African Monetary Union until Botswana was able to establish its own currency and central bank in 1976. Similarly, Botswana relied on the South African Customs Union (SACU) for application of import tariffs used to raise tax revenue and protect infant domestic industries. Gaps left in the countrys infrastructure by weak public funding and an underdeveloped private sector were patched with help from financing and administration given by multinational firms, development institutions, as well as the creation of some of its own formal institutions. The most prominent of these situations was the countrys brokered relationship with the DeBeers Corporation which provided the country which technical expertise in a highly profitable industry, the establishments of diamond townships complete with working infrastructure, as well as a much needed source of  revenue. Botswana also used funds derived from development aid organizations and the financing agents such as the World Bank and the Canadian International Development Agency to substitute for its lack of private equity markets and banks. In addition, the country used the publicly traded company, Botswana RST, to attract foreign investment to aid in fully exploiting their natural resource potential. Investors in this company included multinational mining firms including AMAX and Anglo-American. Botswanas history of stability and protection of intellectual property rights also contributed to private foundations and major drug companies such as Harvards AIDS Institute, Bill and Melinda Gates AIDS initiative, and Merck helping to combat the brutal onslaught of the AIDS virus in the country. Botswana used a series of national development plans established by its Ministry of Finance and Development to guide future government spending. Contributions and returns from foreign investment were reinvested into infrastructure and education, while budget surpluses were stockpiled to hedge against sudden drops in revenue caused by potential downturns in the diamond market. Institutions such as the Mineral Right in Tribal Territories Act vested mineral rights in the central government rather than the hands of the tribal leaders while the two special funds, the Public Debt Service Fund and the Revenue Stabilization Fund, were established to funnel mining revenues into loans for local authorities and parastatal bodies. The Botswana Housing Corporation was a formal institution which used diamond revenues to finance construction projects while the Botswana Power Corporation and the Water Utilities Corporation were created to serve similar functions for electricity and water. The Botswa na Development Corporation, National Development Bank, and the Botswana Enterprise Development Unit were charged with allocating diamond revenue to diversify the economy. Botswana’s institutional development was a process. It began with virtually no formal institutions. Informal solutions led to the development of formal institutions, which allowed for Botswana’s idiosyncratic economic stability. 2) The most evident pro of nationalizing Botswanas diamond industry would be to achieve the short-term gains by selling stockpiled diamonds. Unfortunately, doing so would cost Botswana years of established credibility as it would require the country to renege on their previous agreements with the DeBeers Corporation. Such an action would deter future investors into Botswana, as well as cause the loss of their largest foreign investor, DeBeers. Loss of the DeBeers connection would cost Botswana the future gains associated with continued expertise in the field of diamond mining, infrastructure improvements historically provided by DeBeers in areas servicing the mines, and also the administrative capability of a major international corporation. The most significant con would likely be the loss of DeBeers as a steward of the cartel practices necessary to preserve the price premium associated with stockpiling diamonds. If left to navigate the sales and stockpiling of diamond by itself, the country would face the historically difficult task for a poor government that relies heavily on commodity sales to self-regulate commodity sales, and thus government revenues, while still balancing the demands of maintaining the cartel. 3) The extent to which Botswanas model is replicable outside of Botswana would certainly depend on a variety of factors some within the control of central governments, and others environmentally or socially determined. The presence of an extremely valuable natural resource(s) is a key component in Botswana growth model. While other countries also share this component, many lack the peace and stability associated with a stable government body and a tolerant society. Botswanas government offers stability and social climate free of the restrains presented by ethnic, tribal, and religious conflicts. Additionally, mining interests are centrally controlled and not subject to regional battles over mineral wealth. Likewise, discrimination between groups is not a prevalent issue in this country. Botswana also benefited from Tsekedi Khamas strong leadership in bringing new policies to the forefront and unifying the countrys economic policies among the various tribal groups. The countrys adherence to prudent social and macroeconomic policies also held a large role in the creation of an  atmosphere of growth and foreign investment. The credibility established through years of sound economics practices, legal transparency, property rights, stable government, and free press created a more welcoming environment for foreign investment than many other developing nations. The extent to which this model is replicable outside of Botswana depends on the level of faithfulness to the social and macroeconomic policies described above and a working mix of formal institutions and adequate substitute organizations. Although a full range of formal institutions are not necessary to achieve continued economic growth, substitutes must arise where the institutions are lacking to provide the necessary functions lost by their absence.

Mainframes and Personal Computers - 808 Words

Compare and Contrast Mainframes and Personal Computers Overview Mainframes and personal computers have evolved over the years but their core functions have stayed the same. The mainframe is used connect multiple users for large organizations while personal computers are generally used for a single users. The more drastic changes for mainframes and personal computers have been speed and size. Mainframes use to be the size of buildings. Now they are the size of a textbook. Personal computer s origins came from the dumb terminal. The dumb terminal was used just to access the mainframe. Then, the idea came to off load some of the processing from the mainframe and place it on your desktop. Compare The hardware is very similar†¦show more content†¦Extra security and stability is needed. Resetting a mainframe should not happen as often as a personal computer. This is because a mainframe will affect hundreds to thousands of users. The mainframe supports many users. Multiple processors are needed to handle the extra load that mainframes receive. Multiple processors are the standard for mainframes while it is only an option for personal computers. This helps the mainframe s stability because a backup processor can be used in case of a failure. This is also what makes the operating system more complex then the personal computer. Stability is expected for the mainframe more than a personal computer. The mainframe is also expected to run 24 hours a day 7 days a week. This is why stability is so important with the mainframe. The mainframe does not stop working when everyone goes home. The cost of the mainframe encourages the users to use it as much as possible. Conclusion Mainframes and Personal computers were drastically different when they were first introduced. The mainframe took up buildings and the personal computer was only an interface to a mainframe. Today, their similarities are growing. Eventually we will not be able to tell the difference. Has cost comes down for mainframes they to will become personal computers or an add-on to a personal computer for the price of a hard drive today. Back in the day, mainframes were huge so I will conclude by saying it must be aShow MoreRelatedA Critical Thinking Assignment 2 : Supercomputers, Mainframe Computers, And Personal Computers1237 Words   |  5 Pages Critical Thinking Assignment 2: Supercomputers, Mainframe Computers, and Personal Computers Nabeel Janjua Info-300-001 Virginia Commonwealth University Abstract: There are many different types and forms of computers. What we see as a fast computer for our personal use is actually nothing compared to computers used by companies to perform vast amount of data gathering and computation. 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Supercomputers not only has the high processing power; they are also huge in size. You need a big room to fit in a supercomputer, and a strong cooling system to avoid getting a supercomputer to get overheated. They usually have more than one CPU’s to generateRead MorePc or Mainframe1236 Words   |  5 PagesExecutive Statement A mainframe is a very large, powerful, dedicated, multi-tasking computer where enormous amounts of data are processed, sometimes millions of records a day. The mainframe is set up for specific applications and those applications only; which is totally different from a Personal Computer (PC). A mainframe runs a custom operating system specifically written for particular applications while a PC has a generic operating system such as Windows and is built to handle many differentRead MoreComputer Is A For Home Education Essay1543 Words   |  7 PagesThe word computer brings to mind the machines we have at home, that we use every day in one way or form. 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The Issue Surrounding Slavery Is An Integrated Topic Of...

The issue surrounding slavery was an integrated topic of interest during the time of the Manifest Destiny. In the year 1819, the argument over slavery centered itself on the state of Missouri. Fearing that it would tip the balance between the antislavery and the proslavery States during the time, powerful Whig Henry Clay suggested the development of the â€Å"Missouri compromise†. This compromise awarded Missouri statehood under three conditions, it would become a Slave State, the addition of Maine would become a Free State, and an invisible line would divide States with opposing viewpoints of slavery at the 36/30 line. This law remained until the issues surrounding Popular Sovereignty in 1854 caused its influence to decay. Alongside the demand and entitlements involving the Manifest Destiny, James K. Polk running for president develops the slogan â€Å"Fifty-Four Forty or fight† pertaining to the assumed liberties pioneers had to Oregon territory, and their willingness to fight for it. However, this was not the general philosophy of everyone concerning Oregon. Robert C. Winthrop made â€Å"A Plea for Compromise,† and disputed, â€Å"American title to Oregon in the best now in existence; but I honestly think, also, that the whole character of the title is too confused and complicated to justify any arbitrary and exclusive assertions of right†¦Ã¢â‚¬  (Winthrop). Eventually, they came to a compromise and Oregon was split in agreeance with its British owners. During the time of Polk presidency inShow MoreRelatedSummary Of James Ferguson s The World1776 Words   |  8 Pagesas an appropriation or a mockery of the colonial order. The authors of the letter seek to resemble people they p erceive as a greater power, a country and people that is better than their own. 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Differences Between High School and College Essay - 554 Words

It is often said, that high school, prepares a student for college. For certain, a student is being prepared, but only for what the world has to offer, and that is making choices on what to pursue. Certainly, most people would concur with this statement. But, the fact to consider is, that high school does not prepare a student for the major difference in the challenge. One difference in the area of challenge is the work. In high school, students are not challenged with assignments. Generally, an assignment in high school does not require much depth. When it comes to homework in high school, students are not assigned homework often. As well, in high school, most instructors do not promote the proper grammar, punctuation or†¦show more content†¦In college, there is a definite difference in expectation, and this is a major challenge. In high school, students are cradled by the teachers and administration. If a person is to fail an assignment, the students have as many chances possible to pass. In addition, if a student fails an exam, this will not mean that the student fails the course. Therefore, this causes major problems going to college. In college, most courses require that the student passes the exam with a certain grade determined by the school. In addition, for most courses in college, it is expected that the student gets a 55 or 60 percent in the course, depending on the course. Furthermore, in college, students are expected to learn quicker. What is meant by this is, that in high school, students are taught at a slower rate. Therefore, it is definite that in high school, having less expectation reflects in college, by causing more of a challenge for the student to adjust. Finally, achieving a high grade in college is more difficult than in high school. In high school, grades are easier to achieve and there are greater opportunities for marks. 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Film Studies for Master of World Cinema- myassignmenthelp.com

Question: Discuss about theFilm Studies for Master of World Cinema. Answer: The Japanese film industry is considered to be the fourth largest market in the world after USA, Canada and China. Even though the American films are popular among the audience, but it has been a long time that the Hollywood industry can not dominate the Japanese market. Since a decade, the Japanese films have started earning more box office revenue than the Hollywood films (www.buyusa.gov, 2017). The current super hit movie Frozen which was known as Anna and the Snow Queen in Japan bears the evidence of the size and appeal of the Japanese film market. This particular film was so popular unexpected that it was considered to be a social phenomenon in the year 2014. This particular essay will center on the emergence of Japanese cinema from the comparative ambiguity to global prominence in the 1950s. The work of master filmmakers such as Akira Kurosawa and Yasujiro Ozu will be taken into account in the course of this essay. In the book the Oxford history of world cinema Nowell-Smith (1997) has talked about cinema as the great unresolved equation between art and industry. It can be considered as the primary as well as the greatest among all the industrialized art forms which have an impact on the cultural life of all the centuries since the beginning of cinema. In the form of art and technology the cinema has existed for hundred years and within twenty years from 1890s it had spread all over the globe. To begin with the emergence and the journey of cinema, the dominance of Hollywood cannot be overlooked. The dominance of Hollywood on the movie industry has been the subject of various studies as stated by Silver (2007). It is debated that the proper marketing orientation along with the management of effective strategies is the basis for Hollywoods constant dominance. This paper has identified that the development of strategic marketing management shows the guiding questions required for the analysis of th e marketing dominance in the film industry. Anderson and Richie (1982) have used the monologue of the eminent Japanese filmmaker Akira Kurosawa in the foreword of their book. It is not too much to say, I think, that the Japanese cinema has now come to world- wide attention. The statement of this notable personality is a reflection of the fact that from the late 80s the young directors of the Japanese cinemas got backed up for providing the perfect kind of entertainment that was preferred by the audience (Schilling, 2017). In the present millennium, a number of Japanese films are getting nominated in the categories of best foreign language films. Akira Kurosawas Rashomon was awarded in 1951. Apart from that he even got the best foreign language film award in the year 1975 for Dersu Uzala (Miyao 2013). Japanese cinema cannot be analyzed without discussing the contribution of Akira Kurosawa. Right from his childhood he had a passion for cinema and an urge towards artistic creativity. Most of his films portray the dejection that was resulted due to the suicide of his elder brother with whom he shared a strong bond, both being cinema fanatic (National Science and Media Museum blog, 2017). Being slightly younger than the other eminent directors of Japanese cinema, Kurosawa had the experience of working within the Japanese studio system as well as the modern independent production. With the worldwide success of Rashomon he also enjoyed his position as an internationally acclaimed film- maker. Although this film was a turning point in the Japanese film industry after 1951, but his long duration of production and preparation and difficulty in finding sponsors did not let him present the audience with a huge number of films. There was a common link between the two master film- makers Akira Kurosawa and Yasujiro Ozu. Both of them enjoyed Hollywood movies and Western music and observed the patterns that were useful for them. Ozu had such a deep passion for movies since his childhood that he used to skip school to go to theatre for watching Hollywood movies (Cook 2016). The graph of his career started from a camera assistant to assistant director and then finally landing to direction. His life as a prisoner of war in the Second World War encouraged him to make serious silent films which were judged as masterpiece later on. Schilling (2017) has mentioned the significance of Japanese films with respect to the work of Yasujiro who had the reputation of making films only understood by the Japanese. Later on, his films were not getting the required momentum because the audience wanted something different. On one hand, he started losing producers and on the other hand, Kurosawas Rashomon was at the peak of succes s. The reason for this was the contrasting genres of these two distinguished film- makers. But, the classics created later on by Ozu with the effect of Second World War started hitting the western movie buffs in the 1960s with the demonstration of five of his films by the critic Donald Richie in the 1963 Berlin Film Festival. The films created by Ozu are being reviewed, analyzed and celebrated after 50 years of his death. It has been reviewed in Wipo.int (2017) that the infatuation of Japan for cinema dates back to a long time. Even before the cinematograph was developed by the Lumiere Brothers, Japan had started using motion pictures made by magic lanterns. The film industry of Japan just got boosted up with the introduction of cinematograph. In the 1940s, the Japanese film industry was used to the custom of kabuki or classical dance drama, talkies and benshi or narrators and live performances in the cinema. The following year, i.e. 1950s were considered as the Golden Age of Japanese Cinema due to the evolution of prominent film- makers such as Akira Kurosawa and Yasujiro Ozu both of whom tackled the impact of war and the related occupation in a pleasant and remarkable manner. The Japanese cinemas of that period centered on the subject of democracy and womens liberation and ignored militarism and feudalism. Bakushu (1951) and Tokyo monogatari (1953) were among the few noteworthy films of the golden e ra. Oshima and Michelson (1992) have mentioned in their writings that with the making of their first colored film a small ban were imposed internally that is not to shoot in the color green. The films in the golden era of 1950s represent the Japanese new wave at the peak and thus, won international awards. They were made on a wide variety with the introduction of new techniques to present the glorious films in wide screen and by big approach methods. The period of 1950s saw both character and realistic films. When the film- makers from other countries have tried to adapt many Japanese film innovations and also the Japanese directors were also paying attention to the international factors with special focus on style, design and technologies. The new and modern technologies included film dollies, make- up, construction of set, lighting equipments and types of physical film for using in the directors own films. The reason behind the international recognition of the Japanese films is depende nt on the combination of imported design and technologies with the Japanese cinema in the 1950s. The use of the imported innovations helped the Japanese film- makers to compete at a global level with other international directors (Nornes 2007). This particular essay has analyzed the rich history of Japan in terms of innovation in film. The prominent film directors of Japan have made important contribution in the n the international film industry in the way films are produced and by enhancing the quality of the films available to the audience. They have put their utmost efforts so that the films can reach to an optimum level for gaining investment required to make and distribute the film to the maximum number of audience. Without any doubt it can be stated that the Japanese movie directors and the film makers have a large contribution to the international recognition of the movies and making a long- lasting effect on cinema world- wide (De Luca 2015). To summarize the topic of Japanese cinema and its significance it can be said that both in history and in theory they are regarded as important national cinemas all around the globe. While it enjoyed the golden period in the 1950s, it got positioned in a prominent place in the art and cinema movement which allowed the increase in film criticism. The study of Japanese films also emerged in the academic field for emphasizing and analyzing the crucial parts. At present, the Japanese film industry is shining brightly not only in the local but also in the international platform. There were effective debates on the effectiveness of Japanese cinema and the worth of Japanese film studies standing on a global platform. Still there is a need to understand the dominance of Japanese cinema on the world and the challenges that lay in the particular culture. The duet trend of Western and Japanese cinema needs to be countered for testing the persistent cinema culture. Reference Anderson, J.L. and Richie, D., 1982.The Japanese film: Art and industry. Princeton University Press. Cook, D.A., 2016.A history of narrative film. WW Norton Company. De Luca, T., 2015.Slow Cinema. Edinburgh University Press. Miyao, D. ed., 2013.The Oxford Handbook of Japanese Cinema. Oxford University Press. National Science and Media Museum blog. (2017).Kurosawa: Master of World Cinema. [online] Available at: https://blog.scienceandmediamuseum.org.uk/kurosawa-master-world-cinema/ [Accessed 13 Nov. 2017]. Nornes, M., 2007.Cinema babel: translating global cinema. U of Minnesota Press. Nowell-Smith, G. ed., 1997.The Oxford history of world cinema. Oxford University Press. Oshima, N. and Michelson, A., 1992.Cinema, censorship, and the state: the writings of Nagisa Oshima, 1956-1978. Mit Press. Schilling, M. (2017).A quarter century of Japanese films in review | The Japan Times. [online] The Japan Times. Available at: https://www.japantimes.co.jp/culture/2014/09/03/films/quarter-century-japanese-films-review/#.WgmSh2iCzIU [Accessed 13 Nov. 2017]. Silver, J.D., 2007.Hollywood's dominance of the movie industry: how did it arise and how has it been maintained?(Doctoral dissertation, Queensland University of Technology). Wipo.int. (2017).Japan's innovative contribution to movies. [online] Available at: https://www.wipo.int/about-wipo/en/offices/japan/news/2014/news_0012.html [Accessed 14 Nov. 2017]. www.buyusa.gov. (2017).A study of Japan's film industry. [online] Available at: https://www.buyusa.gov/Japan/build/groups/public/@bg_jp/documents/webcontent/bg_jp_098188.pdf [Accessed 13 Nov. 2017].

study plan Essays - Accounting, Financial Accounting,

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